Moto Guzzi Filed New Trademarks for Stornello Name

Written By: Mobin

Moto Guzzi has applied for new US trademark rights over the Stornello name after its previous trademark expired in 2023. 

Stornello 

The last Stornello was a limited 2016 edition V7 model paying tribute to the 1960s Stornello 125 Scrambler.

Previous Stornello

One option is reviving Stornello as a new scrambler variant of Guzzi's modern V7 lineup, following the formula of the previous edition.

V7 Stornello

Alternatively, Guzzi could use the adventure-capable V85 TT as a base to create a retro-styled Stornello scrambler to rival Triumph's Scrambler 900.

V85 TT Scrambler

Spy shots revealed Piaggio testing a small parallel-twin prototype that could become an entry-level Guzzi model. 

450 Parallel-Twin

"Stornello" translates to "starling," reflecting the bike's small capacity and lightweight when it debuted in the early 1960s as a road model.

Origins 

Reviving the historic Stornello name allows Moto Guzzi to capitalize on its heritage while launching a modern motorcycle catering to current market trends.

Revival

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